8 calculators
SEO / Content calculators
Put a dollar figure on organic search. Value the traffic you already earn, forecast what a ranking improvement is worth, work out when a content investment pays itself back, and size how much content a traffic goal actually needs.
Organic Traffic Value
organic traffic value
Find out what your organic traffic would cost if you had to pay for it as ads.
Organic Traffic Value = Monthly Organic Traffic × Equivalent CPC
Content Production ROI
content ROI
Find out whether your content investment is actually paying for itself.
Content ROI = (Revenue − Production Cost) ÷ Production Cost × 100
Keyword Traffic Potential
keyword traffic potential
Estimate real monthly visits from a keyword based on search volume and ranking position.
Estimated Visits = Monthly Search Volume × Click-Through Rate at Target Position
Backlink Value
backlink value
Get a rough dollar estimate of what a backlink from a given site is actually worth.
Estimated Value = (Domain Rating × $8) + (Referring Traffic ÷ 1,000 × $2)
Blog Post Break-Even
blog post break-even
Find out how many visits a post needs before it's paid for itself.
Break-Even Visits = Cost to Produce the Post ÷ Value per Visit
SEO Payback Timeline
SEO payback timeline
Estimate how many months of investment it takes before SEO revenue growth catches up to spend.
Payback Month = (2 × Monthly Investment ÷ Expected Monthly Organic Revenue Growth) − 1
Local SEO ROI
local SEO ROI
Find out what your local search visibility is actually worth in new business.
Local SEO ROI = [(Traffic/Calls × Conversion Rate × Customer Value) − Investment] ÷ Investment × 100
Content Volume for a Traffic Goal
Content Volume
Turn a monthly organic traffic target into the number of pages you actually have to publish to reach it.
Pages Needed = Traffic Goal ÷ (Average Monthly Visits per Ranking Page × Ranking Rate)