6 calculators
Social / Influencer calculators
Rate cards are guesses until you run the numbers. Price a partnership on real engagement, compare creators on cost per engagement, and work out what a social campaign returned.
Social Media ROI
social media ROI
Find out what your social media program is actually returning for what it costs.
Social Media ROI = (Revenue − Cost) ÷ Cost × 100
Influencer Partnership ROI
influencer ROI
Find out whether an influencer partnership actually paid for itself.
Influencer ROI = (Revenue − Total Partnership Cost) ÷ Total Partnership Cost × 100
Influencer Cost Per Engagement
cost per engagement
Find out what you're really paying for each like, comment, and share.
Cost per Engagement = Total Fee Paid ÷ Total Engagements
Social Ad Combined Reach
combined reach
Estimate your real combined audience across two platforms, accounting for the people you're reaching on both.
Combined Reach = Reach A + Reach B − (Overlap % × Smaller of Reach A or B)
Referral / UGC Program ROI
referral program ROI
Find out if your referral or user-generated-content program is actually worth running.
Referral Program ROI = (Revenue from Referred Customers − Program Cost) ÷ Program Cost × 100
Social Engagement Rate
Engagement Rate
Measure how much of an audience actually reacts — the number that separates a real community from a follower count.
Engagement Rate = (Total Engagements ÷ Followers) × 100