Calculator categories

The numbers that decide whether marketing is actually making money: acquisition cost, lifetime value, payback period, churn, and the ratios finance teams check first. Start here if you only have time for one calculator.

• Customer Acquisition Cost
• Customer Lifetime Value
• LTV:CAC Ratio
• CAC Payback Period
• Churn Revenue Impact
• Cohort Retention Value
• Marketing Budget % of Revenue
• CAC by Channel Comparison
• Marketing ROI
• Customer Churn Rate
• MRR Growth Rate
• Net Promoter Score

Bid math, budget math, and profitability math for Google Ads, Meta, and every other auction-based channel — what a click is worth to you, what you can afford to pay for it, and where a campaign stops being profitable.

• Return on Ad Spend
• Break-Even ROAS
• Target CPC
• CPM to Reach
• Ad Budget Allocation
• Quality Score Impact on CPC
• Facebook/Meta Reach Budget
• Ad Frequency Fatigue
• PPC Profit Margin
• Google Ads Keyword Bid
• Marketing Mix Diminishing Returns
• Click-Through Rate
• Cost Per Mille (CPM)
• Cost Per Click
• Cost Per Lead
• Cost Per Acquisition

Put a dollar figure on organic search. Value the traffic you already earn, forecast what a ranking improvement is worth, work out when a content investment pays itself back, and size how much content a traffic goal actually needs.

• Organic Traffic Value
• Content Production ROI
• Keyword Traffic Potential
• Backlink Value
• Blog Post Break-Even
• SEO Payback Timeline
• Local SEO ROI
• Content Volume for a Traffic Goal

Before you buy more traffic, find out what the traffic you have is already worth. Test sizing, significance, funnel drop-off, checkout leaks, and the revenue hiding behind a one-point conversion-rate lift.

• Landing Page Conversion Lift Revenue
• A/B Test Sample Size
• A/B Test Duration
• Cart Abandonment Recovery Revenue
• Checkout Drop-off Revenue Loss
• Site Speed Revenue Impact
• Conversion Rate
• Lead-to-Customer Rate

Email is measured in revenue per send, not open rate. Value a subscriber, value the list, size the return on a campaign, and check whether sending more often actually earns more.

• Email Marketing ROI
• Subscriber Lifetime Value
• Email Send-Frequency Revenue Impact
• Email List Growth Value
• A/B Subject Line Significance

Rate cards are guesses until you run the numbers. Price a partnership on real engagement, compare creators on cost per engagement, and work out what a social campaign returned.

• Social Media ROI
• Influencer Partnership ROI
• Influencer Cost Per Engagement
• Social Ad Combined Reach
• Referral / UGC Program ROI
• Social Engagement Rate

Store economics: average order value, repeat purchase revenue, free-shipping thresholds, discount profitability, and the cost of an abandoned cart.

• Average Order Value Impact
• Repeat Purchase Rate Revenue
• Free Shipping Threshold Break-Even
• Discount / Promo Profitability

Price the work so it's worth doing. Set an hourly rate that covers non-billable time, size a retainer, mark a project up correctly, and find out which clients are actually profitable.

• Retainer Pricing
• Freelance Hourly Rate
• Client Profitability
• Project Markup & Margin