All 63 marketing calculators
Every tool on the site in one list. Search by metric, acronym, or channel — or filter down to the category you're working in.
63 calculators
Core Business Metrics
Customer Acquisition Cost
Find out exactly what it costs you to win one new customer — and whether that cost is sustainable.
Calculate CAC →Core Business Metrics
Customer Lifetime Value
Find out how much revenue one customer is actually worth over their entire relationship with you.
Calculate LTV →Core Business Metrics
LTV:CAC Ratio
The single number that tells you if your growth spend is actually sustainable.
Calculate LTV:CAC ratio →Core Business Metrics
CAC Payback Period
Find out how many months it takes to earn back what you spent acquiring a customer.
Calculate CAC payback period →Paid Ads / PPC
Return on Ad Spend
Find out exactly how much revenue you're generating for every dollar spent on ads.
Calculate ROAS →Paid Ads / PPC
Break-Even ROAS
Find the minimum ROAS you need just to avoid losing money — before chasing anything higher.
Calculate break-even ROAS →Paid Ads / PPC
Target CPC
Find the maximum you can afford to pay per click without blowing your acquisition budget.
Calculate target CPC →Paid Ads / PPC
CPM to Reach
Turn a budget and CPM into a realistic estimate of how many people you'll actually reach.
Calculate reach estimate →Paid Ads / PPC
Ad Budget Allocation
Get a starting-point budget split across channels, weighted by which ones actually perform.
Calculate budget allocation →Paid Ads / PPC
Quality Score Impact on CPC
See how much a higher Google Ads Quality Score could lower what you actually pay per click.
Calculate Quality Score CPC impact →Paid Ads / PPC
Facebook/Meta Reach Budget
Work backward from a reach goal to find out how much budget you actually need.
Calculate reach budget →Paid Ads / PPC
Ad Frequency Fatigue
Check your actual average frequency against the point where performance typically starts declining.
Calculate frequency fatigue →Paid Ads / PPC
PPC Profit Margin
Find out what's actually left over after ad spend and product costs — not just the revenue headline.
Calculate PPC profit margin →Paid Ads / PPC
Google Ads Keyword Bid
Calculate a value-based max bid from conversion rate, order value, and your target ROAS.
Calculate keyword bid →SEO / Content
Organic Traffic Value
Find out what your organic traffic would cost if you had to pay for it as ads.
Calculate organic traffic value →SEO / Content
Content Production ROI
Find out whether your content investment is actually paying for itself.
Calculate content ROI →SEO / Content
Keyword Traffic Potential
Estimate real monthly visits from a keyword based on search volume and ranking position.
Calculate keyword traffic potential →SEO / Content
Backlink Value
Get a rough dollar estimate of what a backlink from a given site is actually worth.
Calculate backlink value →SEO / Content
Blog Post Break-Even
Find out how many visits a post needs before it's paid for itself.
Calculate blog post break-even →SEO / Content
SEO Payback Timeline
Estimate how many months of investment it takes before SEO revenue growth catches up to spend.
Calculate SEO payback timeline →Email Marketing
Email Marketing ROI
Find out exactly what your email program is returning for what it costs to run.
Calculate email ROI →Email Marketing
Subscriber Lifetime Value
Find out how much one email subscriber is worth over their entire time on your list.
Calculate subscriber LTV →Email Marketing
Email Send-Frequency Revenue Impact
See whether sending one more email a week is actually worth the unsubscribes it costs you.
Calculate send-frequency impact →Email Marketing
Email List Growth Value
Turn this month's new subscribers into a projected annual revenue figure.
Calculate list growth value →Email Marketing
A/B Subject Line Significance
Find out if your subject line test result is real, or just noise.
Calculate subject line significance →Conversion / CRO
Landing Page Conversion Lift Revenue
Turn a conversion rate improvement into a concrete monthly revenue number.
Calculate conversion lift revenue →Conversion / CRO
A/B Test Sample Size
Calculate the real sample size you need before trusting an A/B test result — using actual statistics.
Calculate sample size →Conversion / CRO
A/B Test Duration
Find out how many days your test actually needs to run at your current traffic level.
Calculate test duration →Conversion / CRO
Cart Abandonment Recovery Revenue
Find out how much revenue your recovery emails could realistically bring back.
Calculate cart recovery revenue →Conversion / CRO
Checkout Drop-off Revenue Loss
Find out how much revenue you're losing if your checkout completion rate lags the benchmark.
Calculate checkout drop-off loss →Conversion / CRO
Site Speed Revenue Impact
See what slow page load times are actually costing you in lost revenue.
Calculate site speed impact →Core Business Metrics
Churn Revenue Impact
See exactly how much monthly revenue churn is actually costing you.
Calculate churn revenue impact →Core Business Metrics
Cohort Retention Value
Project the total revenue one customer cohort will generate as it naturally shrinks over time.
Calculate cohort retention value →Core Business Metrics
Marketing Budget % of Revenue
See how your marketing spend compares to typical investment levels for your revenue size.
Calculate budget % of revenue →Core Business Metrics
CAC by Channel Comparison
Directly compare two channels' acquisition efficiency, instead of relying on a blended average.
Calculate CAC channel comparison →Social / Influencer
Social Media ROI
Find out what your social media program is actually returning for what it costs.
Calculate social media ROI →Social / Influencer
Influencer Partnership ROI
Find out whether an influencer partnership actually paid for itself.
Calculate influencer ROI →Social / Influencer
Influencer Cost Per Engagement
Find out what you're really paying for each like, comment, and share.
Calculate cost per engagement →Social / Influencer
Social Ad Combined Reach
Estimate your real combined audience across two platforms, accounting for the people you're reaching on both.
Calculate combined reach →Social / Influencer
Referral / UGC Program ROI
Find out if your referral or user-generated-content program is actually worth running.
Calculate referral program ROI →Agency / Freelance Pricing
Retainer Pricing
Calculate a monthly retainer price that actually covers your time and target profit margin.
Calculate retainer pricing →Agency / Freelance Pricing
Freelance Hourly Rate
Calculate the minimum hourly rate you need to charge to hit your income goal.
Calculate hourly rate →Agency / Freelance Pricing
Client Profitability
Find out which clients are actually profitable once your real time cost is factored in.
Calculate client profitability →Agency / Freelance Pricing
Project Markup & Margin
See your real profit margin on a fixed-price project, not just the headline markup.
Calculate project markup →Ecommerce
Average Order Value Impact
See how much extra monthly revenue a higher average order value would actually generate.
Calculate AOV impact →Ecommerce
Repeat Purchase Rate Revenue
Find out how much monthly revenue comes specifically from customers buying again.
Calculate repeat purchase revenue →Ecommerce
Free Shipping Threshold Break-Even
Find the minimum order value where offering free shipping doesn't eat into your margin.
Calculate free shipping threshold →Ecommerce
Discount / Promo Profitability
Find out if a discount promotion actually increases total profit, or just moves revenue around.
Calculate promo profitability →SEO / Content
Local SEO ROI
Find out what your local search visibility is actually worth in new business.
Calculate local SEO ROI →Paid Ads / PPC
Marketing Mix Diminishing Returns
Model how much return your next dollar of spend actually generates, as a channel starts to saturate.
Calculate diminishing returns →Paid Ads / PPC
Click-Through Rate
See what share of the people who saw your ad actually clicked it — the fastest read on whether your creative and targeting match.
Calculate CTR →Paid Ads / PPC
Cost Per Mille (CPM)
Work out what a thousand impressions actually costs you — the common currency for comparing awareness spend across platforms.
Calculate CPM →Paid Ads / PPC
Cost Per Click
Find what you're actually paying for each visit — and whether that price leaves room for a profit once they land.
Calculate CPC →Paid Ads / PPC
Cost Per Lead
Price a lead honestly, then check it against what a lead is worth once your close rate is applied.
Calculate CPL →Paid Ads / PPC
Cost Per Acquisition
Work out what one completed conversion costs you — the number every bid strategy is ultimately steering toward.
Calculate CPA →Core Business Metrics
Marketing ROI
Turn marketing spend and the revenue it produced into a single percentage you can defend in a budget meeting.
Calculate Marketing ROI →Core Business Metrics
Customer Churn Rate
Measure how fast customers are leaving — the leak that decides whether acquisition builds anything or just refills the bucket.
Calculate Churn Rate →Core Business Metrics
MRR Growth Rate
Measure how fast recurring revenue is compounding month over month — and what that pace produces a year out.
Calculate MRR Growth →Core Business Metrics
Net Promoter Score
Convert survey responses into the one sentiment number executives recognise — and see how the scoring actually works.
Calculate NPS →Conversion / CRO
Conversion Rate
Find what percentage of your visitors actually do the thing you want — the multiplier sitting underneath every other marketing number.
Calculate CVR →Conversion / CRO
Lead-to-Customer Rate
See what share of your leads become paying customers — the number that turns a cost per lead into a real acquisition cost.
Calculate Close Rate →Social / Influencer
Social Engagement Rate
Measure how much of an audience actually reacts — the number that separates a real community from a follower count.
Calculate Engagement Rate →SEO / Content
Content Volume for a Traffic Goal
Turn a monthly organic traffic target into the number of pages you actually have to publish to reach it.
Calculate Content Volume →